SEO Speaker Larry Weaver
SEO Trainer, Internet Speaker, and Search
Engine Marketing Consultant
Larry Weaver
has over 10 years experience designing web sites
that achieve high organic search engine rankings.
Larry currently teaches classes around the country
on Search Engine Optimization, Pay-Per-Click, Google
Analytics, and leveraging Social Media (Twitter,
Facebook, MySpace, YouTube, etc).
$1,500 - 3,000
Fee range may not include travel
and is subject to change.
Learn more or
Get a quote for your event
Higher rankings in major search engines
such as Google, Yahoo! and MSN lead to more leads
for your business. Getting to the top and staying
there requires a well-planned strategy executed over
time.
If you desire to learn more about search engine
marketing, let our qualified SEO professionals train
you and your staff. We help individuals and
companies get up-to-date quickly on Search Engine
Optimization, Pay-Per-Click Management,
and much more.
Larry currently teaches SEO classes around the
country on Search Engine Optimization,
Pay-Per-Click, Google Analytics, and leveraging
Social Media (Twitter, Facebook, MySpace, YouTube,
etc). Publications such as the Wall Street
Journal and Inc. Magazine have quoted his
expert insights into web design and search engine
optimization.
An experienced public speaker, Larry imbues his
training with humor and warmth. He has spoken in 36
states and appeared as a guest on over 100 radio
shows.
A proud graduate of the University of North
Carolina, Larry helps clients build, improve and
promote their web presence. Satisfied clients
include software companies, interior designers,
televisions shows, real estate agents and
entertainment agencies – just to name a few.
One-Day On-Site Training Program
Our one-day, on-site SEO Course is perfect for anyone desiring to
learn more about Search Engine Optimization
and Pay-Per-Click Management. Through
instructor-led training and activities, you will
leave the class with a written action plan in
place to begin your SEO campaign.
Introduction to Search Engine Marketing
- Defining SEM, SEO, PPC, Usability
- The top search engines and their
relationships
- How search engines work
- Submitting your site
Targeting the Right Keywords
- Uncovering the right keywords
- Understanding the conversion cycle
- Overview of available tools
- Hands-On Workshop: Wordtracker
Optimizing your Content
- What a search engine spider sees
- Writing for search engines
- Creating new content
- Hands-On Workshop: Writing Titles and
Descriptions
Avoiding SEO Pitfalls
- Identifying Spider Traps
- Avoiding Spam
- Using Site Maps
Building Link Popularity
- Link Analysis: Quality vs. Quantity
- Performing competitive link intelligence
- Hands-On Workshop: Identifying Good
Sources of Links
Measuring Your Results (ROI)
- Defining Your Web Site’s Goals
- Reporting using Google Analytics or other
Programs
- Hands-On Workshop: WebPosition
Starting a PPC Campaign
- Google AdWords and Yahoo Search Marketing
- How and why to avoid clicks
Recap and Resources
- The Top 10 Most Important Tasks you Must
Perform
- Putting your Plan into Action
- Helpful websites and books
Recent Speaking Engagements
North Carolina Association of Festivals -
"Internet Marketing - Everything You Need to Know to
Make Your Presence Known" (One hour
session, Greenville, SC)
International Society of Special Events (Triangle
Chapter) - "Maximizing Your Web Presence"
(Two hour special meeting, Durham, NC)
American Marketing Association (Raleigh Chapter)
- "Search Engine Marketing: The
Differentiator" (One hour keynote, Raleigh,
NC)
Major Leisure Industry Client -
"Maximizing Pay-Per-Click Campaigns" (Two
hour special meeting, Ventura Beach, CA)
Major Staffing Client - "Fundamentals of
Search Engine Marketing" (Full-day private
training session, Tampa, FL)
Testimonials from Web Developers
"I wanted to let you know this was one of the
best tech classes I have ever attended. I am
already performing keyword research and implementing
SEO action items for our 200+ sites. You inspired me
to read a lot of SEO articles over the weekend, and
I will become diligent in staying up to date on the
industry. Thank you for all of your help."
-Justin Mauzy, Creative Director, American
Contractors Exam Services
"After the training, I was able to make immediate
changes to our web site which resulted in the
highest number of visitors to our site ever. This
class has already paid for itself. Highly
recommended!"
- Mark Castle, Webmaster, Carbis, Inc.
“With the various publications, biased rumors and
hot tips scattering the internet about SEO, it’s
hard to get an idea about what to go by. Larry gave us
that idea with absolute clarity. After just one day
of training, we are now able to jumpstart our SEO
campaign and better position our company, as
well as help our clients with theirs.”
- Anthony Glines, Director Client Development,
MedicalWebDevelopment.com
Testimonials from Marketers
"The SEO class answered all of my questions
and gave me the knowledge I needed to both monitor
our site and make it work better. Larry Weaver
presented the material in an easy-to-learn format.
I would suggest this class to anyone who uses the
internet to build their business."
- Marilyn Huntsinger, Marketing Director,
RE/MAX UNITED Gail Perry and Associates
"This course was a good investment. Would
recommend!"
- Tracie Gardner, Marketing Director, My
Ideal Pillow
"The SEO class Larry Weaver taught was
phenomenal! It was a great way to equip our
company with the inside knowledge of search engines
and how we can optimize our site on a larger scale.
He provided fantastic one-on-one attention
and as I requested, he gave specific examples
from our website in order to help me understand the
material in greater detail and to be able to
thoroughly report the information back to our VP of
Marketing. Thanks again Larry for helping us achieve
our SEO goals!"
- Karen Huskins, Marketing Administrator,
Campbell Alliance
"The instruction I received will undoubtedly help
us increase our website rankings. The class size was
comfortable and enabled me to ask specific questions
about our site. Thanks again for your great
training! "
- Nicole Contardo, Marketing Coordinator,
OnSphere
"Larry's SEO presentation was incredibly popular.
In fact, we sold out, and the energy in the room
stayed high throughout the presentation. It was
clear that the audience was getting what it hoped
for, which was a good introduction to this very
important topic. If you're not up to date on SEO,
you're not up to date."
- Jim Tobin, President, Triangle Chapter
American Marketing Association
Testimonials from Managers and Business Owners
“In the first full month of Larry's training and
consulting, we saw our conversions increase
55% and our cost per conversion decrease
56%. We had one of our best sales months ever
with the leads we got from search engines playing a
bigger part than ever in our revenues. The training
and consulting Larry provided paid for itself in
the first month through improved search engine
results.”
-Adam Bianchi, Chief Operating Officer,
Cutting Edge Information
"The class was definitely worth the investment
of time and money. Would recommend to anyone who
would like to promote their website to achieve
higher visibility in search engines."
- Craig Elliott, Owner, CheapBeachBikes.com
“I have been working with my entire staff trying
to develop the best approach for our internal sites
as well as our customer sites. With the knowledge
that Larry Weaver shared with us we learned that we
were doing many things right. We also learned it was
the little things that were hurting us the most lie
improperly organized title tags and the poor choice
of wording for our internal site links. The
private training that was done for my senior staff
was well worth the time and money investment.”
- Mark Wiener, CMPE, President, BizCom
Healthcare Solutions, Inc
Testimonials from Web Design Firms
"The small class-size was a perfect opportunity
to ask questions and get individual help. I've
walked away with a far better understanding of what
I need to do to better design our client's sites and
am satisfied it was an investment well-spent."
- Jay P. Schwantes, Owner, WebEFX Internet
Development
Submit a Review!
Upcoming Speaking Engagements
Recent Speaking Engagements
- North Carolina Association of Festivals
"Internet Marketing - Everything You Need to Know to
Make Your Presence Known" (One hour
session, Greenville, SC)
- International Society of Special Events
(Greater Triangle Chapter)
"Maximizing Your Web Presence"
(Two hour special meeting, Durham, NC)
- American Marketing Association (Raleigh
Chapter)
"Search Engine Marketing: The
Differentiator"
(One hour keynote, Raleigh,
NC)
- Major Leisure Industry Client
"Maximizing Pay-Per-Click Campaigns"
(Two
hour special meeting, Ventura Beach, CA)
- Major Staffing Client
"Fundamentals of
Search Engine Marketing"
(Full-day private
training session, Tampa, FL)
Durham, NC
Corporate Event, Trade Show, Convention, Conference,
Staff Meeting, Special
Event, School, College, Keynote Speech, On-Site
Training
