Internet Marketing for the Special Events
Industry
By ISES Member Larry Weaver
ISES member Larry Weaver teaches classes around the country
on Search Engine Optimization, Pay-Per-Click, Google
Analytics, and Social Media (Twitter, Facebook, MySpace, YouTube, etc).
Learn how to gain top rankings in search engines
like Google and Yahoo! plus how to use social media,
online advertising, and email newsletters to grow
quickly grow your client base.
Download Presentations
Sample Slides
 |
Understand
Search Engines
To rank better in search engines listings,
you first have to understand how they work.
Gain knowledge on how sites like Google and
Yahoo! return and rank your business. |
 |
Use the
Right Keywords
If you're targeting the wrong keywords, all
of your efforts are in vain. Learn directly
from the search engines which keywords your
business should target. |
 |
Advertise
with Pay-Per-Click
PPC isn't for everyone, but it can be a very
cost-effective way to bring in new leads for
your business. Learn how to effectively
advertise using PPC. |
 |
Claim Your
Local Listings
Sites like Google Maps and Yahoo! Local
offer great opportunities to bring in leads
to your company - if you know how to claim
and monitor your local search listings. |
 |
Leverage
Social Media
Beyond Facebook and Twitter, there are
numerous sites that could bring you big
business. Find out why you should be posting
your videos to YouTube and your photos to
Flickr. |
About the Trainer
Larry Weaver is a pioneer in the field of
Internet Marketing. He has over 10 years experience
designing web sites that are both appealing to users
and appear at the top of search engine results.
A proud graduate of the University of North
Carolina, Larry teaches classes across the country
on how to build, improve and promote a web presence.
Publications such as the Wall Street
Journal and Inc. Magazine
have quoted his expert insights into web design and
Internet marketing.
His entertainment agency, Larry Weaver
Entertainment, has numerous top rankings in
Google. He has used a combination of search engine
targeting, online advertising, and email newsletters
to grow quickly grow his client base, both locally
and across the United States.
An experienced public speaker, Larry imbues his
training with humor and warmth. He’ll answer your
most pressing questions and provide you with
specific action items you can take to capture more
business from the Internet.
Upcoming Speaking Engagements
Recent Speaking Engagements
- North Carolina Association of Festivals
"Internet Marketing - Everything You Need to Know to
Make Your Presence Known" (One hour
session, Greenville, SC)
- International Society of Special Events
(Greater Triangle Chapter)
"Maximizing Your Web Presence"
(Two hour special meeting, Durham, NC)
- American Marketing Association (Raleigh
Chapter)
"Search Engine Marketing: The
Differentiator"
(One hour keynote, Raleigh,
NC)
- Major Leisure Industry Client
"Maximizing Pay-Per-Click Campaigns"
(Two
hour special meeting, Ventura Beach, CA)
- Major Staffing Client
"Fundamentals of
Search Engine Marketing"
(Full-day private
training session, Tampa, FL)
"Larry was absolutely phenomenal. We had a
good attendance even in the middle of a terrible
storm. ISES members and potential members took away
a wealth of information to help them market their
business effectively on the Internet. Thumbs
up!!!!!!" -Tuesdi Kelly, Vice President of
Programs & Education, ISES New Jersey South
Contact Larry today
for more information!
