Internet Marketing for the Special Events Industry

By ISES Member Larry Weaver

ISES member Larry Weaver teaches classes around the country on Search Engine Optimization, Pay-Per-Click, Google Analytics, and Social Media (Twitter, Facebook, MySpace, YouTube, etc).

Learn how to gain top rankings in search engines like Google and Yahoo! plus how to use social media, online advertising, and email newsletters to grow quickly grow your client base.

Download Presentations

ISES Greater Triangle NC - February 16, 2010 presentation
ISES New Jersey South - October 15, 2009 presentation
ISES New England - September 15, 2009 presentation
ISES Greater Triangle NC - February 17, 2009 presentation

Sample Slides

	Understand Search Engines To rank better in search engines listings, you first have to understand how they work. Gain knowledge on how sites like Google and Yahoo! return and rank your business.
	Use the Right Keywords If you're targeting the wrong keywords, all of your efforts are in vain. Learn directly from the search engines which keywords your business should target.
	Advertise with Pay-Per-Click PPC isn't for everyone, but it can be a very cost-effective way to bring in new leads for your business. Learn how to effectively advertise using PPC.
	Claim Your Local Listings Sites like Google Maps and Yahoo! Local offer great opportunities to bring in leads to your company - if you know how to claim and monitor your local search listings.
	Leverage Social Media Beyond Facebook and Twitter, there are numerous sites that could bring you big business. Find out why you should be posting your videos to YouTube and your photos to Flickr.

About the Trainer

Larry Weaver is a pioneer in the field of Internet Marketing. He has over 10 years experience designing web sites that are both appealing to users and appear at the top of search engine results.

A proud graduate of the University of North Carolina, Larry teaches classes across the country on how to build, improve and promote a web presence. Publications such as the Wall Street Journal and Inc. Magazine have quoted his expert insights into web design and Internet marketing.

His entertainment agency, Larry Weaver Entertainment, has numerous top rankings in Google. He has used a combination of search engine targeting, online advertising, and email newsletters to grow quickly grow his client base, both locally and across the United States.

An experienced public speaker, Larry imbues his training with humor and warmth. He’ll answer your most pressing questions and provide you with specific action items you can take to capture more business from the Internet.

Recent Speaking Engagements

North Carolina Association of Festivals
"Internet Marketing - Everything You Need to Know to Make Your Presence Known" (One hour session, Greenville, SC)
International Society of Special Events (Greater Triangle Chapter)
"Maximizing Your Web Presence" (Two hour special meeting, Durham, NC)
American Marketing Association (Raleigh Chapter)
"Search Engine Marketing: The Differentiator"
(One hour keynote, Raleigh, NC)
Major Leisure Industry Client
"Maximizing Pay-Per-Click Campaigns"
(Two hour special meeting, Ventura Beach, CA)
Major Staffing Client
"Fundamentals of Search Engine Marketing"
(Full-day private training session, Tampa, FL)

"Larry was absolutely phenomenal. We had a good attendance even in the middle of a terrible storm. ISES members and potential members took away a wealth of information to help them market their business effectively on the Internet. Thumbs up!!!!!!" -Tuesdi Kelly, Vice President of Programs & Education, ISES New Jersey South

Resources:

Contact Larry today for more information!