Advanced Internet Marketing... For BeginnersStep-by-Step Instructions that Anyone Can Use to Get Ahead of the Competition I'll be teaching a very interesting Internet marketing class in Raleigh, NC. The class will cover advanced internet marketing techniques, aimed at people with no technical skill and no budget. In other words, this class will only focus on Advanced techniques for marketing your business online that anyone can do... and at no cost. - Don’t know how to update your website? No problem.
- Don’t know graphic design? No problem.
- Don’t have a budget? No problem.
All you need is a desire to leapfrog your competition and I’ll show you the rest. LOCATION: Research Triangle Park, NC
FACILITY: Hamner Conference Center at the NC Biotechnology Center
DATE: Tuesday, February 16, 2010
TIME: 9:30 am – 12:00 pm
REGISTER: http://www.ises-gt.org/userMain.php?act=calendar Learn how to use local business sites like Google Local to bring in more leads. Discover sure-fire ways to get glowing online reviews from your customers. Leverage social media sites like Facebook and Twitter to drive new leads. Repurpose your industry knowledge into blog posts and email newsletters. Find out why uploading photos and videos from your events can help you “own” the search engine results from your niche. If you attended last year’s class on Internet Marketing, be prepared to dig a little deeper into these important topics. We’ll take a closer look at emerging opportunities in Social Media and Local Search. And we won’t cover techniques that you can’t do yourself.  Download Slides from 2009 Class
This will be a discussion style presentation with Q&A throughout. The examples in the class will be tailored towards the Special Events industry (caterers, decorators, rental companies, etc.), but the material will be applicable to any business of any size. You will leave this presentation ready to go back to the office and implement what you have learned right away! About the Speaker
 Larry Weaver is a pioneer in the field of Internet Marketing. He has over 15 years experience designing web sites that are both appealing to users and appear at the top of search engine results. His entertainment agency, Larry Weaver Entertainment (www.LarryWeaver.com ), claims some of the most coveted top rankings in Google for the special events industry. Larry has used a combination of search engine targeting, online advertising, and email newsletters to grow quickly grow his client base, both locally and across the United States. A proud graduate of the University of North Carolina, Larry teaches classes across the country on how to build, improve and promote a web presence. Publications such as the Wall Street Journal and Inc. Magazine have quoted his expert insights into web design and Internet marketing. An experienced public speaker, Larry imbues his training with humor and warmth. He’ll answer your most pressing questions and provide you with specific action items you can take to capture more business from the Internet.  Contact Larry to speak at your next event!
Labels: seo-training
 I taught my first full-day Internet Training class way back in 2005. Since then I've gone on to lead SEO training at companies and conferences around the country. When people contact me to speak, the conversation usually goes like this:
Caller: We're looking for someone to speak on Internet marketing. What are your credentials?
Me: How did you find me?
Caller: You were the first result when we did a search in Google.
Me: So what other credentials do you need? Here's the deal: I'm a self-taught marketer who has used the Internet to market my brand since 1994. Yes, I've been doing this since 1994. I know what works, and I can help your company figure out how best to spend your limited resources. I raised a few eyebrows last month at SEO Training Boston when I spent less than two minutes of my 45-minute presentation talking about Twitter. A few folks nearly rioted when my presentation failed to produce a slide about LinkedIn. But keep in mind that Social Media is just part of an Internet Marketing strategy. And for most small business owners, it should not be the main focus of their attention. I had the displeasure recently of sitting through a presentation from a "Social Media expert". If I have to listen to one more recent grad drone on and on about how Dell Outlet uses Twitter, I'm going to shoot myself. Many of these "experts" have never even ran their own website, let alone their own company. If you want to hear some hotshot read case studies that they found on the web, please don't come to my presentation. Here's the question that I want to answer for you:
"Where should I be spending my time and money?" And I'll go ahead and tell you that my answer will not be Twitter. ***** Want to learn how to get more leads for your business online? Discover how to leverage usability, email marketing, search engine optimization, local search, social media, and Pay-Per-Click at my next open-to-the-public Internet marketing class in Pine Hill, NJ near Philadelphia, PA on Thursday, October 15, 2009. I’ll be offering an Overview of Internet Marketing training session for the International Society of Special Events, New Jersey South Chapter. Location: Pine Hill, NJ
Facility: Pine Hill Golf Club, 500 West Branch Ave., Pine Hill, NJ 08021
Date: Thursday, October 15, 2009
Time: 6:00 - 8:30 PM
Cost: $45.00 members; $55.00 non-members
Details: http://www.isesnjsouth.com/calendar.html The target audience is small business owners who know a little about Internet marketing and/or outsource all web site tasks to an outside vendor. My goal is to get everyone up to speed quickly, and empower even the most novice of online marketers with a solid understanding of these crucial topics. Advanced students are welcome. This will be a discussion style presentation with Q&A throughout. The examples in the class will be tailored towards the Special Events industry (caterers, decorators, rental companies, etc.), but the material will be applicable to any business of any size. If don't know the meaning of Page Titles, CPC, or Twitter, you simply cannot afford to miss this engaging presentation. As soon as the class concludes, I will post the slides online here: Download Slides from Class in PDF Format Contact Larry to speak at your next event! Labels: seo-training
Want to learn how to use social media sites such as Twitter, Facebook, MySpace and YouTube to help market your business online? Discover how to get the most out of these popular social media websites and how to optimize your site for search engine at my next open-to-the-public Internet marketing class in Boston, MA on Tuesday, September 15, 2009. I’ll be offering an overview Fundamentals of Internet Marketing training session for the International Society of Special Events, New England Chapter. Location: Boston, MA
Facility: Benjamin Franklin Institute of Technology, 41 Berkeley Street, Boston, MA 02116
Date: Tuesday, September 15, 2009
Time: 6:00 - 9:00 PM
Cost: $35.00 members; $60.00 non-members
Details: http://www.regonline.com/builder/site/Default.aspx?eventid=766327 This will be an abbreviated version my full-day seo training course. The target audience will be small business owners who know a little about Internet marketing and/or outsource all web site tasks to an outside vendor. My goal is to get everyone up to speed quickly, and empower even the most novice of online marketers with a solid understanding of these crucial topics. Advanced students are welcome. This will be a discussion style presentation with Q&A throughout. Here is a preliminary outline: - SEO, PPC, SEM – What does it all mean??? Understand key terms, identify top search engines and learn how search engines return results.
- What does my web site do for my business? Define your site’s goals and know how to measure the results.
- Does Google love or hate my site? Recognize common pitfalls and avoid search engine penalties.
- Why doesn’t my site show up higher in the search results? Identify the right keywords, improve title tags and create content that search engines like.
- Are links from other sites important? Learn why link popularity is important and how to obtain quality links.
- What’s all this I hear about “local search”? Check your local listings and claim your business online.
- Should my business be on sites like Twitter or FaceBook? What about blogging? Understand web 2.0 and social networking.
- Should I invest in PPC? Compare PPC options and know how and why to avoid clicks.
- I’m overwhelmed. What should I do now? Learn what you should do right away and where to turn for more help.
The examples in the class will be tailored towards the Special Events market (caterers, decorators, rental companies, etc.), but the material will be applicable to any business of any size. If don't know the meaning of titles, cpc, or Twitter, you simply cannot afford to miss this engaging presentation. As soon as the class concludes, I will post the slides online here: Download Slides from Class in PDF Format About the Speaker
Larry Weaver is a pioneer in the field of Internet Marketing. He has over 10 years experience designing web sites that are both appealing to users and appear at the top of search engine results. A proud graduate of the University of North Carolina, Larry teaches classes across the country on how to build, improve and promote a web presence. Publications such as the Wall Street Journal and Inc. Magazine have quoted his expert insights into web design and Internet marketing. His entertainment agency, Larry Weaver Entertainment, has numerous top rankings in Google. He has used a combination of search engine targeting, online advertising, and email newsletters to grow quickly grow his client base, both locally and across the United States. An experienced public speaker, Larry imbues his training with humor and warmth. He’ll answer your most pressing questions and provide you with specific action items you can take to capture more business from the Internet. Contact Larry to speak at your next event! Labels: seo-training
My next open-to-the-public Internet marketing class will be in Raleigh, NC on Tuesday, February 17, 2009. I’ll be offering a very beginner Fundamentals of Search Engine Marketing training session for the International Society of Special Events. LOCATION: Research Triangle Park, NC
FACILITY: Hamner Conference Center at the NC Biotechnology Center
DATE: Tuesday, February 17, 2009
TIME: 9:30 AM – 12:00 PM
COST: $45.00 Download Slides from Class in PDF Format This will be a much abbreviated version my full-day training class. The target audience will be small business owners who likely know very little about Internet marketing and/or outsource all web site tasks to an outside vendor. My goal is to get everyone up to speed quickly, and empower even the most novice of online marketers with a solid understanding of this crucial topic. This will be a lecture style presentation followed by a panel discussion and Q&A. Here is a preliminary outline: - SEO, PPC, SEM – What does it all mean??? Understand key terms, identify top search engines and learn how search engines return results.
- What does my web site do for my business? Define your site’s goals and know how to measure the results.
- Does Google love or hate my site? Recognize common pitfalls and avoid search engine penalties.
- Why doesn’t my site show up higher in the search results? Identify the right keywords, improve title tags and create content that search engines like.
- Are links from other sites important? Learn why link popularity is important and how to obtain quality links.
- What’s all this I hear about “local search”? Check your local listings and claim your business online.
- Should my business be on sites like YouTube or FaceBook? What about blogging? Understand web 2.0 and social networking.
- Should I invest in PPC? Compare PPC options and know how and why to avoid clicks.
- I’m overwhelmed. What should I do now? Learn what you should do right away and where to turn for more help.
The examples in the class will be tailored towards the Special Events market (caterers, decorators, rental companies, etc.), but the material will be applicable to any business of any size. If don't know the meaning of titles, cpc, or Twitter, you simply cannot afford to miss this engaging presentation. About the Speaker
Larry Weaver is a pioneer in the field of Internet Marketing. He has over 10 years experience designing web sites that are both appealing to users and appear at the top of search engine results. A proud graduate of the University of North Carolina, Larry teaches classes across the country on how to build, improve and promote a web presence. Publications such as the Wall Street Journal and Inc. Magazine have quoted his expert insights into web design and Internet marketing. His entertainment agency, Larry Weaver Entertainment, has numerous top rankings in Google. He has used a combination of search engine targeting, online advertising, and email newsletters to grow quickly grow his client base, both locally and across the United States. An experienced public speaker, Larry imbues his training with humor and warmth. He’ll answer your most pressing questions and provide you with specific action items you can take to capture more business from the Internet. Contact Larry to speak at your next event! Labels: seo-training
I’ll be returning to the Los Angeles area on Feb. 6, 2008 to deliver search engine optimization training in Ventura, CA. I’ll be speaking on Pay-Per-Click Best Practices at a private event for a major corporate client. The Search Engine Marketing (SEM) training will include: - Creating and Monitoring PPC Campaigns
- The Role of Landing Pages
- The Importance of Keyword Research
As usual, the focus will be on Google AdWords and Yahoo Search Marketing. For those who may not know, I am an Internet marketing consultant with over 10 years experience designing web sites that achieve high organic search engine rankings. I teach SEO classes around the country, and have been quoted in publications such as the Wall Street Journal and Inc. Magazine. If you're in need of SEO training in Los Angeles, please feel free to contact me using the information on my SEO Speaker page. I'd love to offer some additional training while I'm in the area. Labels: seo-training
I'll be returning to Atlanta, GA on Wednesday, September 12, 2007 to offer my "Fundamentals of Search Engine Marketing" Training Course at the Association of Video Professionals Training Conference. LOCATION: Atlanta, GA HOTEL: Days Inn Downtown Atlanta DATE: Wednesday, September 12, 2007 TIME: Choose either 8:00 - 12:00 PM or 1:00 - 5:00 PM COST: Free for AVP Members. Only $295 for Non-AVP Members WEBSITE: http://www.aovpros.com/events.phpThis will be slightly different than the usual full-day class. I'm cutting the material down to four hours, with plenty of time for Q&A. This will be more of a lecture style presentation, with no hands-on software training. Laptops are optional. Here is a preliminary outline: Introduction to Search Engine Marketing- Defining SEM, SEO, PPC, usability
- The top search engines and their relationships
- How search engines work
Targeting the Right Keywords- Uncovering the right keywords
- Understanding the conversion cycle
- Overview of keyword research tools
Optimizing your Content- What a search engine spider sees
- Writing for search engines
- Creating and optimizing new content
Avoiding SEO Pitfalls- Identifying spider traps
- Avoiding Spam
- Using site maps
Building Link Popularity- Link analysis: quality vs. quantity
- Performing competitive link intelligence
Measuring Your Results (ROI)- Defining your web site’s goals
- Reporting using Google Analytics or other programs
Starting a PPC Campaign- Google AdWords and Yahoo Search Marketing
- How and why to avoid clicks
Recap and Resources- The Top 10 Most Important Tasks you Must Perform
- Putting your plan into action
- Helpful websites and books
As always, there will be lots of real-world examples. The class will focus on Search Engine Marketing for video professionals, but the information is easily transferable to any product or service in any industry. In particular, I'll be discussing local search quite a bit. Labels: seo-training
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