Million Dollar Marketing Report - October

This is part of a series of posts on the Million Dollar eBook Marketing Plan. Here are the highlights of my "Funny Employee Awards" book promotion for the month of October:

Thursday, Oct 2 - PR: pitched the story directly to magazine editors via email.

Friday, Oct 10 - Mailer: mailed 1,250 postcards to corporate entertainment buyers (previous clients, not a purchased mailing list)

Wednesday, Oct 15 - Email: emailed 2,500 clients (not a mailing list)

Ongoing Marketing Tasks:

• Wrote two solid blog posts per week and cross-posted on Twitter, Facebook, MySpace, LinkedIn Answers, Yahoo Answers, and more.
• Recruited affiliates via email and personal contact to promote the book.

I spent the majority of the month prepping for the two big pushes in Nov/Dec: morning radio interviews and press releases.

• Wrote 1,000 word article for Incentive Magazine, and contributed to articles for the Associated Press and Society of Human Resource Managers.
• Worked with a comedy writer Dan French to develop morning radio show comedy bits around office parties and funny awards.
• Wrote one sheet and sample questions for radio (PDF) and posted to website.
• Had NewspaperGrl write and schedule 5 releases with PRWeb
• Scheduled release with FlashNews

Will I reach my unrealistic goal of $1,000,000 in sales by the end of the year? Keep checking back to find out. Do your part: buy the book and spread the word...